Barcelona Fashion Forward presents the 6th edition of La Pop Up

This year, Everything begins in Barcelona. A slogan that represents the city’s capacity to inspire creativity and drive new projects, becoming the driving force behind Barcelona Fashion Forward (BFF) — an entrepreneurship program that offers guidance and specialized services to emerging designers and brands to accelerate their professional growth.

This year, BFF celebrates its 6th edition and will present the four finalist brands at La Pop Up, a temporary space where they can showcase their creations with a strong commitment to sustainability and innovation. This year, LaPopUp will be installed at the Trent space in Ciutat Vella (5 Lluís el Piados Street), from October 23 to November 22.

The winning brands of this edition are: Guillermo Justicia, Maison Admire, Alaire, and NIMPH. These Barcelona-based labels combine design, sustainability, and craftsmanship, bringing a fresh and innovative perspective to fashion. In addition to having a physical space at Trent Store to sell and display their pieces, the brands receive comprehensive support that ranges from communication to expanding their presence in various retail points.

The launch of La Pop Up closely follows 080 Barcelona Fashion Week, further strengthening the city’s commitment to local fashion — a key pillar of its creative and economic identity. Because now, more than ever, everything begins in Barcelona.

Barcelona Fashion Forward is a fashion entrepreneurship program promoted by the Department of Culture and Creative Industries, through DHub and with the collaboration of Barcelona Activa. Its goal is to offer real, tailored support to emerging designers and brands, providing them with the necessary tools to professionalize and grow within the industry.